Project: Educational course at Salem Entertainment.
Role: Course co-author / curator / instructor.

Contributions: Developed and led the marketing module; supervised students and the educational process; organized classes with invited guests and leading industry practitioners; helped develop practical assignments and the assessment system.
Result: Several cohort graduates joined the Salem team immediately after completing the course.

Project: A sequel to the cult and popular series.
Role: Digital Producer.

Responsible for digital direction and coordination of the SMM team; collaborated with editors, producers, and designers; developed a content strategy tailored to the project's target audience; oversaw the filming of additional promotional materials with actors; monitored content quality; organized a closed screening for a media audience (100+ guests); developed gift boxes for actors; and launched giveaways and special activations.

Result: A total of 100+ million views on promotional content. Note: Some details are not disclosed due to NDA.

Project: Training center and expert platform for public procurement in Kazakhstan.
Role: Social Media Marketing Specialist.

A stable system for promoting the project's educational products was built; a content strategy tailored to the target audience was developed and implemented; advertising campaigns were continuously optimized and the effectiveness of the "content → leads → sales" link was increased; up to 12 offline seminars per month were promoted across Kazakhstan and event attendance rates were maintained; online products were launched and promoted, ensuring a steady flow of training applications.

Results: 400,000+ monthly reach on the project; regular attendance at offline events; 50+ intensive course participants and 1,000+ webinar registrations.

Tennis club in Almaty offering training for premium adults.
Role: SMM Specialist

The club's social media management was organized: stories and reels were created, ideas and scripts were developed to increase engagement and attract new audiences; filming was organized, specifications for designers and videographers were prepared, and the visual presentation and consistent brand style were monitored.

Results: reels consistently garnered up to 10,000 views, with some reaching up to 100,000; interest and attendance at the club increased.

Jackie Chan's official visit to Almaty: arrival support
and organizing private events with partners.
Role: Senior Marketing Specialist (in-house).

Participation in organizing and supporting the visit; coordination of closed events with his participation; interaction with partners and internal teams; control of communications and organizational processes at the venues.

The series is a standalone media project with a well-developed
promotion strategy, content, and offline activities.
Role: Senior Marketing Specialist (in-house).

As part of the series' promotion, a communications strategy tailored to the target audience was developed, including content planning, production and digital coordination, and support for release activities. Additionally, private screenings and offline activities were organized to promote the project.

Result: comprehensive promotion of the project was supported both digitally and offline.
Note: Some details are not disclosed due to NDA.

A platform that brings together startups, investors, and partners;
develops projects and networking, and submits projects to StartX.
Role: SMM Specialist

Social media content ideas and scripts were developed; events were promoted and target audience communications were established; the full hackathon marketing cycle (positioning → campaigns → registrations) was implemented, ensuring 100+ participants; and the StartX accelerator funnel was strengthened by attracting strong candidates through marketing channels.

A boutique specializing in exclusive Kazakh national sweets,
with a selection of over 100 items.
Role: SMM Specialist

Full-service content marketing management for the brand; ideas, concepts, and scenarios for regular content (posts, stories, reels) were developed with a focus on increasing awareness and trust in the national product; photo shoots were organized and detailed specifications were prepared for the designer, photographer, and videographer; visual quality control and compliance with the brand style were ensured; an emotional brand presentation (warmth, tradition, intimacy) was developed, strengthening the connection with the audience and engagement.

The series is a standalone project with its own target audience
and communications strategy, as well as support for release campaigns.
Role: Senior Marketing Specialist (in-house).

Participation in promotion; development and updating of marketing strategy; setting content and digital tasks; support of release campaigns.

Note: Some details are not disclosed due to NDA.

TV series (standalone commercial project).
Role: Senior Marketing Specialist.

Participation in project promotion and release activities; preparation and execution of a private screening; coordination of digital/marketing tasks with teams.

Note: Some details are not disclosed due to NDA.

Hearing aid center in Kazakhstan. Network of licensed aesthetic medicine
and cosmetology clinics.
Role: SMM Specialist

The project included organizing filming, creating specifications for designers and videographers, monitoring production deadlines and quality, visual presentation, and compliance with the brand identity, and ensuring the consistent implementation of content plans and a consistent content quality standard.

An international manufacturer of video surveillance and integrated security solutions.
Role: Social Media Marketing Specialist

Social media management and brand content support were established; materials were developed and published to promote video surveillance and security products and solutions; content consistency, a consistent visual style, and the accurate presentation of key benefits to the target audience were ensured.

Acting School - an educational brand: promotion, recruitment, content, and marketing funnel.
Role: Senior Marketing Specialist (in-house).

School promotion and enrollment; marketing strategy development and updates; content and advertising funnel development; communications and partnership support.
Note: Some details are not disclosed due to NDA.

Example (not the original dashboard)

Internal digital product for data digitization and automation: system design and implementation launch.
Role: Initiator / Head of Project (in-house).

Launching a digitalization initiative; developing the concept, requirements, and data structure; coordinating participants and implementation processes. Status: Project not completed at the time of my departure. Note: Some details are not disclosed due to NDA.

A brand of electronic and smart locks for homes and businesses.
Role: SMM Specialist

Content was created, ideas and scripts were developed to increase engagement and attract new clients; filming was organized, specifications for designers and videographers were prepared; visual presentation, compliance with corporate style, and high-quality implementation of the content strategy were monitored.

A company supplying agricultural machinery.
Role: SMM Specialist

Content management and social media management were implemented: ideas and scripts for posts/stories/videos were developed with a focus on customer acquisition and brand trust; filming of equipment and work processes was organized; specifications for the designer and videographer were prepared; visual presentation, consistent style, and regularity of publications were monitored, ensuring high-quality implementation of the content strategy.

The film is a standalone project with the development and enhancement of a marketing strategy tailored to the target audience.
Role: Senior Marketing Specialist (in-house).

Participation in the development and improvement of the marketing strategy; updating communications for the target audience.
Note: Some details are not disclosed due to NDA.

Ski/snowboard equipment rental in Almaty
Role: SMM Specialist

A content strategy and rubricator were developed for the project, stories and reels were created, ideas and scenarios for increasing reach and engagement were developed, filming was organized, and specifications for the designer and videographer were prepared; visual presentation, a consistent style, and regularity of publications were monitored.

Results: 4.7 million views; 250,000+ interactions per month; +12,000 subscribers in two months of management.

Duration: 5-7 days
Format: 1 call + final file/presentation + recommendations

Duration: 30 days
Format: content + hosting + 2 shoots

Duration: 30 days
Format: audit + packaging + offer + content plan + general chat + 2 calls (start/final) + Reels/stories scripts + page management + advertising campaigns + final file and recommendations.

Duration: 30 days
Format: audit, positioning, packaging, content plan,
filming, management, curation, production.

Duration: 90 days
Format: Strategy + Funnel + Content + Advertising + General Chat + 1 Call Per Week + Monthly Content Plan, Scheduled Filming, Advertising with Weekly Optimization + Report and Scaling Plan.